[{"data":1,"prerenderedAt":444},["ShallowReactive",2],{"/operation-generosite":3,"pages:49f4bbe1-b609-45b8-bbff-0e24ba417920":18,"_announcements:dc015ddfcbbd6377658888a4ce62c772bbd0e7b1e608889106338a87f6e63551":101,"_menus:ccdfe1da6aacbffd88d4580cb986a2238ea02f6505911cf85328161f0dd789c7":113,"_menus:af69e862188ce7ba8ca4ef52092e25824e105a43e1d007dd094c049c32ab46bc":290,"_menus:4b02b61a3982e3f0f467e601f4fb09aeab1c88e4b2d7f65442490edbdb16cdaa":398},{"_path":4,"_dir":5,"_draft":6,"_partial":7,"_locale":8,"path":9,"id":10,"type":11,"_id":12,"_type":13,"title":14,"_source":15,"_file":16,"_stem":17,"_extension":13},"/_config/6a5c43745dc9854c108c8d3c6c33d2a0848f949501b65a42601e97361b68faa0","_config",false,true,"","/operation-generosite","49f4bbe1-b609-45b8-bbff-0e24ba417920","pages","content:_config:6a5c43745dc9854c108c8d3c6c33d2a0848f949501b65a42601e97361b68faa0.json","json","6a5c43745dc9854c108c8d3c6c33d2a0848f949501b65a42601e97361b68faa0","content","_config/6a5c43745dc9854c108c8d3c6c33d2a0848f949501b65a42601e97361b68faa0.json","_config/6a5c43745dc9854c108c8d3c6c33d2a0848f949501b65a42601e97361b68faa0",{"id":10,"title":19,"slug":20,"path":9,"type":21,"announcementBarStyle":22,"sections":23,"color":89,"colorMobile":85,"seo":90},"Black for good","operation-generosite","regular","black",[24,29,49,53,76],{"id":25,"component":26,"content":27},"cfe3eb196809203e0804fd750f339df460d92641df40c26111bf91916650aac3","Slideshow",{"__typename":26,"full":6,"slides":28},[],{"id":30,"component":31,"content":32},"b875d9f593ed6f0132a56129ea60c03cd2a0ff04206006be06912cc1b1c206ac","TwoColumnsV2",{"__typename":31,"title":33,"subtitle":34,"media":35,"blocks":43,"wrapperClass":8,"hideMediaOnMobile":6},"Mission","\u003Cp>\u003Cspan class=\"\">Quelques mots de Ning Li, fondateur de Typology\u003C/span>\u003C/p>",{"type":36,"twic":37,"objectType":38,"importance":39,"urls":40,"alt":42,"preload":6},"image",{"auto":7},"contain","auto",{"default":41},"https://media.typology.com/storyblok/1100x1376/3bb9aae51a/e6826ee2ddb449139978a87208738708.jpeg","logo Black for Good",[44],{"id":45,"component":46,"content":47},"fd88fe032e2f35c667df7dcd6a48261f2f70887154835828d15824252bdc8c26","RichContent",{"__typename":46,"richContent":48},"\u003Cp>\u003Cspan class=\"\">J’ai créé ma société avec une idée en tête : changer l’industrie, pour le mieux. Mieux pour les consommateurs, mieux pour la planète. Comment concilier le désir du consommateur de profiter de bonnes occasions et notre mission, celle d’apporter un impact positif pour la planète et la consommation ? En redonnant du sens à l’acte d’achat. Voilà pourquoi chez Typology, toute l’année, nous n'appliquons \u003C/span>\u003Cb>\u003Cspan class=\"\">pas de soldes sur nos produits.\u003C/span>\u003C/b>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">C'est de cette réflexion qu’est né \u003C/span>\u003Cb>\u003Cspan class=\"\">#BlackForGood\u003C/span>\u003C/b>\u003Cspan class=\"\">, un mouvement qui réunit des marques françaises et internationales, avec l’objectif d’apporter une dimension éthique à l’acte d’achat.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Lors de ses deux premières éditions, BLACK FOR GOOD a réuni plus de 120 marques, désireuses de faire du Black Friday, un moment de consommation réfléchi et responsable, plutôt qu'un instant de consommation débridé.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Cette année, nous souhaitons renouveler l’opération ; cette fois-ci en fédérant le mouvement autour de l’industrie des cosmétiques.\u003C/span>\u003C/p>\u003Cp>\u003C/p>\u003Cp>\u003Cspan class=\"\">Bien qu’elle évolue quotidiennement avec des innovations visant à réduire son impact environnemental, c’est une industrie où le gaspillage est encore trop courant. 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Seul, notre impact risquait d'être limité.\u003C/p>\u003Cp>C'est en regroupant un maximum d'acteurs que nous pouvons avoir l’impact escompté.\u003Cbr />Le mouvement Black for Good est porté par des entreprises de consommation de tout secteur et de toute taille.\u003C/p>\u003Cp>Toutes ces entreprises partagent le constat que les consommateurs attendent plus d’engagement éthique et sont en attente d'un changement.\u003C/p>\u003Cp>Nous pensons que c'est aux entreprises d'en être le moteur.\u003C/p>",[],{"title":72,"richContent":73,"items":74,"nosPoints":6,"expanded":6},"Comment rejoindre le mouvement ?","\u003Cp>En remplissant\u003Cspan class=\"\"> \u003C/span>\u003Ca href=\"https://typology689632.typeform.com/to/ymB8bkGm\" target=\"_blank\">\u003Cu>ce formulaire\u003C/u>\u003C/a>\u003Cspan class=\"\"> \u003C/span>pour nous signaler votre intérêt.\u003C/p>\u003Cp>Chaque marque est libre de fixer la façon dont elle pourra s’engager auprès d’une association. 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